GERARDO MOLINO

AURUX was born from the creative vision of Gerardo Molino, sociologist and designer, who has always been fascinated by the relationship between beauty, personal identity, symbols, places and cultures.

His background in sociology led him to observe people, their behaviour and the meaning they give to objects. Design allowed him to transform this sensitivity into forms, colours and materials.

His creative research brings together seemingly distant worlds: the spirituality of the East, the evocative power of natural stones, the charm of handcrafted jewelry, Italian elegance and the intense light of the Mediterranean and the Amalfi Coast.

Every creation tells the story of a journey: an encounter between colour, material, memory, culture and style.

Jewelry that tells a story

For Gerardo Molino, a piece of jewelry is not merely an accessory.
It is a personal sign, a small symbol to wear, a detail capable of expressing character, elegance and sensitivity.

AURUX collections are created for those seeking something different from ordinary jewelry: luminous, refined and original creations designed to accompany the wearer in everyday life and on special occasions.

Natural stones, 925 silver, pearls, Mediterranean colours, metals and Eastern influences come together in contemporary jewelry where aesthetics and meaning coexist.

The inspiration: East, Mediterranean and travel

Gerardo Molino’s distinctive style comes from the encounter between different experiences, places and cultures.

On one side is the East, discovered through years of international relationships and travel: its symbols, spirituality, meditation, stones and the idea of jewelry as a personal object capable of holding meaning.

On the other is the Mediterranean: Capri, Amalfi, Positano, Ravello, Mount Vesuvius, the sea, the sun and that distinctive light of Southern Italy that changes throughout the day, transforming colours and landscapes.

Milan, meanwhile, represents the encounter with design, fashion and contemporary elegance.

From these worlds comes the identity of AURUX: a Maison where Eastern influences, Mediterranean culture and Italian sensibility meet through jewelry.

The Collections

Every AURUX collection is born from an image, a place, a material or a particular emotion.

CAPRI PRESTIGE “Light becomes elegance.” is inspired by the light and elegance of Capri: the sea, the rocks, Mediterranean terraces and the sophisticated atmosphere of the island inspire luminous jewelry in 925 silver and stones, created for an elegance that is both striking and natural.\

MAGNA GRAECIA “Wear the strength of your origins.” is born from Gerardo Molino’s fascination with stones in their most authentic form. Natural stones and irregular surfaces preserve their individuality and become the protagonists of each jewel. Every stone is different, just as the story of the person who wears it is unique.

ECO DEL MARE “The sea always leaves a trace.” is a tribute to the Mediterranean. Coral, natural pearls and forms inspired by the marine world evoke the movement of water, sunlight on the surface of the sea and the colours of the Italian coastline.

ANIMA DEL TIBET “What you wear on the outside tells the story of what you carry within.” is inspired by an encounter with Tibetan culture and spirituality. Symbols, materials and craftsmanship tell the story of a tradition in which jewelry is not merely an ornament, but also memory, identity and personal meaning.

VESUVIO – ORONERO “From the power of fire, light is born.” draws inspiration from the strength of the volcanic landscape. Black evokes lava and volcanic stone, while metallic reflections and the brilliance of the stones represent the energy born from the contrast between darkness and light. It is a collection with a bold, contemporary and deeply Mediterranean character.

MY WAY “Your road. Your rules.” is inspired by individual freedom. The road, travel, movement and biker culture become symbols of independence and personality. It is a collection dedicated to the man who chooses his own path and expresses his character through what he wears.

SETA D’AUTORE “Elegance is a gesture that leaves its mark.” brings the same creative exploration into the world of accessories. Scarves and ties in pure natural silk transform colour, design and material into elements to be worn, completing the AURUX universe with a tribute to Italian elegance.

Different collections, united by one common principle: every piece of jewelry should have its own identity and tell a story.

Craftsmanship, elegance and personality

The creations selected or designed by Gerardo Molino are born from a clear idea: to offer jewelry and accessories with a distinctive identity.

Each product is considered for its colour, form, proportions, quality of materials and its ability to convey a particular emotion.

A stone is appreciated not only for its aesthetic value, but also for its colour, natural characteristics and the relationship it creates with the metal and with the person who wears it.

The aim is to offer an experience of style: not simply to purchase a piece of jewelry, but to choose an object in which the wearer can recognise a part of their own personality.

Creative Collaborations

AURUX is also a space open to collaboration with artists, designers, artisans and creatives.

Gerardo Molino believes in the positive exchange between different creative languages: jewelry, fashion, art, design, Mediterranean culture and inspirations from other parts of the world.

These encounters can give rise to new creations and new collections, in which materials, forms and colours become tools for telling different stories.

Enter the world of AURUX

If you are looking for a special piece of jewelry, a stone that captivates you with its colour, an object with personal meaning or simply a creation unlike what you usually encounter, AURUX invites you to discover its collections.

Every creation can tell a story: a place, a journey, a light, a memory, a symbol.

AURUX is a Maison where East and Mediterranean meet, where material enters into dialogue with light and Italian elegance encounters cultures and inspirations from distant worlds.

A piece of jewelry does not only tell the story of the person who created it. Above all, it tells the story of the person who chooses to wear it.

Visit www.aurux.it and discover the jewel that speaks of you.